How To Sign Up for Obamacare in Wisconsin for 2024
For 2024 health plans, Wisconsin open enrollment begins on November 1, 2023 and runs through January 15, 2024. If you enroll by December 15, your coverage will start on January 1, 2024.
Once open enrollment ends, you might qualify for a 60-day special enrollment period that will allow you to sign up for a new health insurance plan. (See What Happens If I Miss the Enrollment Deadline?)
To get covered, you can go directly to the online health insurance marketplace for Wisconsin. If you need personalized help, you can reach out to an enrollment assistant. Most enrollment helpers are working remotely during the COVID crisis.
Where's the Wisconsin Health Care Exchange?
You can find the health insurance exchange for Wisconsin at Healthcare.gov. This is where you can learn about the various health insurance options available to you under the Affordable Care Act. If you see a plan you like, you'll be guided through the enrollment process online.
Wisconsin Medicaid Expansion: Do I Qualify for Medicaid Under the ACA?
The Affordable Care Act (Obamacare) expanded Medicaid eligibility to include more people who couldn’t otherwise obtain health insurance. As written, the ACA would extend Medicaid to all adults with incomes at or below 138% of the federal poverty level. (For a single person in Wisconsin in 2023, that’s $20,120. For a family of four, it’s $41,400.)
However, the U.S. Supreme Court later ruled that it was up to individual states to decide whether to expand Medicaid. As of December 2023, only 10 states have not expanded their programs.
Wisconsin Has Not Expanded Medicaid
Wisconsin has repeatedly rejected federal funding to expand Medicaid under the Affordable Care Act, but the state is unique in that its Medicaid program -- called BadgerCare -- covers all state residents with incomes up to the federal poverty level. That makes Wisconsin the only non-Medicaid-expansion state without a coverage gap -- that is, a failure to provide coverage or subsidies for many adults with incomes under the poverty level.
If you're a low-income Wisconsin resident, you'll most likely qualify for BadgerCare or be eligible for subsidies to help you purchase health insurance at Healthcare.gov.
Get Help Finding a Health Insurance Plan in Wisconsin
Get Help From Wisconsin's Health Insurance Exchange
The following links and telephone numbers take you to the official help resources for Healthcare.gov, the health insurance marketplace for Wisconsin.
Help by phone: 800-318-2596 (TTY: 855-889-4325)
In-person help: Go to Find Local Help, where you can enter your city and state or zip code to find an application assister, insurance agent, or health insurance broker in your area.
Get Help From a Licensed Insurance Broker
To directly connect with a Wisconsin insurance broker who can help you evaluate insurance plans and choose a plan that's appropriate for your situation, call 800-943-6832. (We receive advertising income from the licensed brokers who offer their services through this telephone number.)
More Information
For more detailed information, see How Do I Sign Up for Obamacare in Wisconsin?
